Privacy Policy
Your Data.
Handled Properly.
This policy explains what personal data we collect, why we collect it, how we protect it, and what rights you have over it. It's written in plain language — because transparency isn't a legal checkbox, it's how we operate.
Last updated: September 2026
Section 01
Who We Are.
The data controller responsible for your personal data — who we are, where we're registered, and how to reach us about anything in this policy.
Data Controller
Bringelands Maskinhandel AB is the data controller responsible for the personal data collected through this website and our auction platform.
- Registered name Bringelands Maskinhandel AB
- Organisation number 559155-3432
- VAT number SE559155343201
Registered Address
Our registered office and the address for any formal privacy correspondence.
- Street Adler Salvius Gata 15
- City 411 11 Göteborg
- Country Sweden
Contact for Privacy
For any privacy-related question, request, or concern, reach us directly.
- Email privacy@motorholdings.com
- Phone +44 7283 9923992
- Response time Within 30 days (GDPR)
Section 02
What Data We Collect.
We only collect what's needed to run the marketplace — verify who you are, process payments, deliver machines, and keep the platform secure. Nothing more.
Identity Data
What we collect to verify you're who you say you are — required before you can bid.
- Full name
- Date of birth (age verification)
- Government-issued ID (passport or national ID)
- Company name & registration number (company accounts)
- VAT identification number (company accounts)
Contact Data
What we use to reach you — for account updates, delivery coordination, and support.
- Email address
- Phone number
- Delivery address (street, city, postcode, country)
- Company address (if different from delivery)
- Named contact person (company accounts)
Payment Data
What's needed to process payments. We never see or store your full card details.
- Billing name and address
- Bank account details (for bank transfers)
- Payment method reference (card token, not card number)
- Transaction history and invoices
- VAT status for invoicing
Technical Data
Automatically collected when you visit the site — used for security and functionality.
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time on site
- Referral source (how you found us)
Usage Data
How you interact with the platform — bids, listings viewed, and account activity.
- Bid history and auction activity
- Listings viewed and saved
- Login timestamps and account activity
- Support correspondence
- Warranty claims and refund requests
What We Don't Collect
Just as important as what we do collect — here's what we have no interest in.
- Full card numbers or CVV codes
- Your race, ethnicity, or religion
- Health or medical information
- Political opinions or affiliations
- Biometric data (fingerprints, face scans)
Section 03
How We Use Your Data.
Every use of your data has a lawful basis under GDPR — a contract, a legal obligation, your consent, or our legitimate interest. Here's what we use it for, and why we're allowed to.
To Perform Our Contract
Processing that's necessary to deliver the service you've asked for — registering your account, letting you bid, processing payments, and delivering machines.
- Creating and managing your account
- Processing bids and auction activity
- Processing payments and issuing invoices
- Coordinating delivery to your address
- Handling warranty claims and refunds
To Meet Legal Requirements
Processing we're required to do under EU and national law — anti-money-laundering checks, tax records, and accounting obligations.
- Identity verification (AML compliance)
- Tax and VAT reporting
- Accounting and invoice retention
- Responding to lawful authority requests
- Fraud prevention and detection
To Run & Improve the Platform
Processing that supports our legitimate business interests — keeping the platform secure, improving how it works, and preventing abuse.
- Site security and abuse prevention
- Fraud and suspicious activity monitoring
- Improving site performance and usability
- Analytics on anonymised or aggregated data
- Legal claims and defence
When You've Opted In
Processing that only happens if you've given us explicit permission — and that you can withdraw at any time.
- Marketing emails and newsletters
- Non-essential cookies (analytics, ads)
- Auction alerts and outbid notifications (opt-in)
- Sharing testimonials or reviews publicly
- Any future use clearly stated at opt-in
Section 05
International Data Transfers.
We keep your data inside the EEA wherever possible. Where a transfer outside the EEA is unavoidable, we make sure the recipient is bound by one of the EU-approved safeguards below.
Where Data Is Stored
Our website, auction platform, and email infrastructure are hosted on servers located within the European Economic Area (EEA). Your data does not leave the EEA unless required for a specific purpose below.
When Transfers Happen
Transfers outside the EEA can occur in two cases — and only in these two cases:
- Some service providers (e.g. cloud backup) may process data outside the EEA
- Non-EU delivery or legal requirements may involve the recipient's jurisdiction
Approved Safeguards
Where data is transferred outside the EEA, we rely on one of the GDPR-approved mechanisms:
- EU Standard Contractual Clauses (SCCs) — the default safeguard
- Adequacy decisions — for countries the EU has declared adequate
- Explicit consent — where you've specifically agreed to a transfer
Your Rights Over Transfers
You have the right to ask us about any transfer of your data outside the EEA — including what safeguard applies.
- Request a copy of the safeguard we rely on
- Object to a transfer based on legitimate interest
- Withdraw consent where consent was the basis
Section 06
How Long We Keep Data.
We keep your personal data only as long as needed for the purpose it was collected — or as required by law. After that, it's deleted or anonymised. Here's how long each category is retained.
No Longer Than Needed
Retention periods are the minimum required for the purpose — not arbitrary. If we can delete data sooner without breaking the law or leaving you exposed, we do.
Secure Deletion
When data reaches the end of its retention period, we delete it or irreversibly anonymise it. No dormant copies linger in backups beyond their own retention cycle.
Legal Holds
If data is needed for an active legal claim, dispute, or regulatory investigation, we may retain it beyond the standard period — only for as long as the matter is unresolved.
Your Right to Erasure
You can request deletion of your data at any time. Where no legal obligation prevents it, we'll erase your account and personal data within 30 days — see the next section for full rights.
Section 07
Your Rights.
Under GDPR, you have eight specific rights over your personal data. All of them are free to exercise, and we respond to every request within 30 days — usually much faster.
Right of Access
You can ask what personal data we hold about you, why we hold it, and who we share it with. We'll send a copy in a portable format within 30 days.
Right to Rectification
If any data we hold is inaccurate or incomplete, you can ask us to correct it. We'll update your records and confirm within 30 days.
Right to Erasure
Also known as the "right to be forgotten." You can request deletion of your personal data — subject to legal obligations (e.g. tax records) that require us to keep it.
Right to Restrict Processing
You can ask us to pause processing your data — for example while a dispute is being resolved, or if you believe the data is inaccurate. We'll keep it stored but stop using it.
Right to Data Portability
You can request a copy of your data in a structured, machine-readable format (e.g. CSV or JSON) — useful if you want to transfer it to another service.
Right to Object
You can object to processing based on legitimate interest or direct marketing — including profiling for marketing purposes. We'll stop unless we can demonstrate compelling reasons to continue.
Rights on Automated Decisions
You have the right not to be subject to a decision made solely by automated means — including profiling — that produces legal or similarly significant effects. We don't use such decisions for bidding or approval.
Right to Withdraw Consent
Where processing is based on your consent — like marketing emails — you can withdraw it at any time. Withdrawal doesn't affect the lawfulness of processing that already took place.
Section 09
How to Contact Us.
Any question, request, or complaint about how we handle your personal data — reach us directly. We respond within 30 days as required by GDPR, and usually much faster.
Email for Privacy
The quickest way to reach our privacy team. Use this address for all GDPR-related requests — access, erasure, rectification, or a copy of our data-processing agreements.
privacy@motorholdings.com Send EmailGeneral Enquiries
For anything not directly privacy-related — bidding, payments, delivery, warranty, or account questions — the general contact address is the right place.
contact@motorholdings.com Send EmailPhone
For urgent matters or if you prefer to speak with someone directly. Available Monday to Friday during business hours (CET).
+44 7283 9923992 Call NowPostal Address
For formal written correspondence — including any legal notice related to data protection — send to our registered office:
Bringelands Maskinhandel ABAdler Salvius Gata 15
411 11 Göteborg, Sweden
You have the right to lodge a complaint with a data protection supervisory authority at any time. If you're in the EU, you can contact the authority in your country of residence, your place of work, or the place where the alleged infringement occurred.
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